Eventually, every business reaches that marketing fork-in-the-road: Direct mail marketing or targeted email marketing? Each path has its pros and its cons. Each has been accused of becoming obsolete in the face of some greater marketing power, (…)
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January 4, 2014Opt-In Email vs. Direct Mail -
November 15, 2013Marketing Maven David OgilvyMarketing Maven, David Ogilvy on Direct Response Marketing The Marketing & Advertising Guru, David Mackenzie Ogilvy, CBE, (23 June 1911 – 21 July 1999), was an advertising executive. He is widely hailed as “The Father of Advertising.”[1] In 1962,Time called him (…)
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August 30, 2013Apartment Complex MappingTarget Apartment Renters by Their Estimated Monthly Rent Payment Apartment Complex Mapping We have created a unique service called “Apartment Mapping” primarily for real estate agents and mortgage brokers with First Time Buyer programs. Some Apartment Management (…)
