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Over 1500 demographic selects to target consumers.

Spectrum Data’s primary consumer mailing list is Acxiom’s InfoBase-X, which is the largest, most accurate collection of U.S. consumer information available in one source.  We also use many other  local and national specialty compilers.

With over 213 million individuals and 144 million households, you can easily reach your best prospects using the widest selection of demographic, lifestyle and purchase behavior selects.

Now You Decide Who You Want To Mail To

To everyone in your area?  Filter by age, children or income? Or cast a narrow net by using any of our more than 1,500 selects.

Make your campaign more effective by using the best mailing list available!

Some of the 1,500 selects available to filter your list include:

  • Homeowners or Renters
  • 48 Buying Behavior Selects
  • Affluent Households
  • Mail Order Buyers
  • Household Income
  • Ailments/Health
  • Pet Owners
  • Automotive
  • Expectant Parents
  • Donors to Charities
  • Age and Date of Birth
  • Home Value
  • Education
  • 310 Occupations
  • Marital Status
  • New Parents
  • Phone Numbers
  • Active Investors
  • Empty Nesters
  • Veterans
  • 136 Interest Selects
  • Hobbies
  • Mortgage Selects
  • Credit Card Holders
  • Newlyweds
  • Length of Residence
  • Presence/Age of Children
  • Recently Divorced
  • Dwelling Characteristics
  • Travel Habits
Geographic selections

Where is your target audience? We have the options for you to select just the right area.

  • Zip code
  • Carrier Routes
  • Census Block or Tract
  • States
  • Radius from location
  • MSA/DMA Codes
  • Counties
  • Congressional District
  • Area Codes
More Options to Select Your Mail Recipients

Which is best for your campaign? It’s your choice!

Life Events: changes within the last 12 months that drastically changed a person’s requirements and purchasing habits: Newly Wed, Expectant Parent, New Parent, Recent Divorce, Empty Nester, Retired, Child nearing HS Graduation, New Home Buyer, and Recent Mortgage.

Special Interests and Lifestyles: including investments, outdoor activities, collecting, hobbies, pets, cooking, gaming, reading, spectator sports and entertainment preferences.

Health and Ailments: Arthritis, Allergies, Cholesterol, Diabetic, Orthopedic, Senior Needs and interest in Organic or Homeopathic.

Automobiles: households can be selected by the cars they drive – make, model and year.  These are based on actual data and not predictors that tend to be less accurate.  Also households with a probable teen driver.

Homeowner details available from public sources: purchase date and amount, most recent mortgage date and amount, market value, year built, and swimming pool.

Occupation: choose general categories or from 310 specific titles and functions.

Wealth: income selectable from $250+, Net worth, Income producing assets, types of investments, life insurance policy.

Affluence Indicators compiled using multiple factors, including regional cost of living, household composition and life stages.  Selects include: Discretionary Income Index, Life Insurance Targeting, Vacation Property Ownership and higher levels of income selections and more than 12 million business owners and executives at home.

Travel: differentiate between people who have traveled for business or pleasure and those who would like to.

Purchasing habits: gathered from participating merchants, online and offline purchases, most recent, $ quantities and number of purchases.  Included are 38 categories of actual purchases within the past 12 months.

Buying Behaviors: method of payment preferences and recency of purchases.

Donations and Charitable Contributions: specific causes including political
(conservative/liberal) children’s, animal, health, environmental, religious, veterans or general donations.

Not sure of who, what and where you want to target? No problem. We are more than ready to help you. Just call or email one of our List Experts for free advice: 855-966-5478 or info@spectrummailinglists.com

 

Data Quality

The Acxiom InfoBase-X Database is rebuilt every 30 days and includes NCOA, DNC phone registrations and various other suppression lists.

Acxiom starts with over a billion names and addresses that are compiled, deduped
and enhanced from multiple public and proprietary sources.  These include:

  • Telephone connections
  • Online Registrations and Surveys
  • Governmental Sources
  • Marketing Solicitations
  • Survey Information
  • Warranty cards and solicitations
  • Catalogs and publications
  • Mail order, retail, and online purchases
  • Registration sites, travel purchases, and travel logs (travel data)
  • Auto dealerships (sales and services)



The end result is the most accurate, comprehensive consumer mailing list available to marketers.

Customer TestimonialsSee More Testimonials

  • “Words cannot express the benefits that Ruben has brought to my company. Ruben is a stand-up guy, provides great service, and remarkable marketing solutions. You should not be apprehensive in reaching out to Ruben, he is there to make sure your marketing campaign brings in the best response each and every time.”
  • “I have been working with Ruben for some time now. I cannot say enough positive things about him. He is an absolute treasure trove of knowledge, and is always one step ahead of the game, whether it’s technology or having a pulse to changes in specific industries. No matter what bizarre question I come up with, Ruben is always there for me with the correct and detailed answer. He is the consummate professional and is always happy to share his experiences with me. (As someone with decades of experience, his insight is always right on the money.) I anticipate being a client of his for a very long time, due to his professionalism, insight, prompt communication, great pricing, and the great team he has assembled. Thank you, Ruben! ”
  • “I would like to recommend Ruben Leon of Spectrum Mailing List. Over the past 10 years, we have designed and executed direct mailing campaigns for a wide range of clients. We have brought Ruben in on initial meetings with our clients and found his expertise very valuable in helping our clients achieve their marketing and sales goals. Ruben has stayed abreast of current technology in a multitude of platforms. His expertise ranges from the traditional direct mailing campaigns to the latest state of the art email campaigns and digital platforms. Through our efforts over the last decade our clients have enjoyed a response rate from 4% to an amazing 35%. Ruben quality lists and the guidance of how to best use the list has endeared each client creating long term relationships. The most important attributes in our business is service, quality and integrity and Ruben embodies all three. ”
  • “I've worked with Ruben for nearly 20 years. He's always been friendly and very knowledgeable about mailing lists and the list industry in general.”
  • “Thanks Ruben. This is exactly why someone needs an expert like you. Please let me know how to proceed. ”
  • “Thanks so much. That is what I love about working with you, you are always right on the ball. Linda ”
  • “Thank you for the quick delivery on this one. You came through for us once again. I appreciate the extra time you spent with us to make this list a reality. ”
  • “I just wanted to say thank you once again. I've had another record month due to my direct mail campaign. I've now officially more than quadrupled the number of loans in the pipeline since I started using your lists. ”
  • “"We’ve tried numerous list companies over the years and, hands down, you've been the very best we've ever worked with. We especially appreciate the advice you gave us on our mail piece and spending hours showing how to update our response analysis tracking system. Thank you Lori!!"”
  • “"Spectrum Lists always exceeds our expectations and their prices are competitive enough so it’s never an issue. They serve all of our list and data processing needs and we wouldn’t think of doing business elsewhere."”
  • “Ruben is a wealth of knowledge and eager to help. It is very hard to find people that are passionate about there work; Ruben is that guy. I would recommend him to anyone and everyone interested in marketing their product or service. Ruben not only has 20+ experience in the industry, he also stays current on today's trends. Thanks for all your help Ruben.”
  • “Words cannot express the benefits that Ruben has brought to my company. Ruben is a stand up guy, provides great service, and remarkable marketing solutions. You should not be apprehensive in reaching out to Ruben, he is there to make sure your marketing campaign brings in the best response each and every time.”