Marketing Maven David Ogilvy

Marketing Maven, David Ogilvy on Direct Response Marketing

The Marketing & Advertising Guru, David Mackenzie OgilvyCBE, (23 June 1911 – 21 July 1999), was an advertising executive. He is widely hailed as “The Father of Advertising.”[1] In 1962,Time called him “the most sought-after wizard in today’s advertising industry.”  Ogilvy knew the difference between marketing and advertising.  In a time of Advertising pitch men and charlatans, David Ogilvy was the real deal.  I found this video while perusing marketing videos on Youtube the other day.   While the market and how consumers respond to our marketing and advertising campaigns has changed a great deal, many of the old adages from Ogilvy still ring true to this day.  

He had a few things to say about Direct Response Marketing that just might surprise you.


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Marketing Maven David Ogilvy

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