Marketing Maven, David Ogilvy on Direct Response Marketing The Marketing & Advertising Guru, David Mackenzie Ogilvy, CBE, (23 June 1911 – 21 July 1999), was an advertising executive. He is widely hailed as “The Father of Advertising.” In 1962,Time called him (…)
November 15, 2013Marketing Maven David Ogilvy
September 19, 2013Direct Mail Advertising : Is Bigger Better?
Direct Mail Advertising: Is Bigger Better? When it comes to direct mail advertising, you need to treat the mailbox like the toughest piece of real estate to occupy. The four keys to success include understanding your (…)
August 30, 2013Apartment Complex Mapping
Target Apartment Renters by Their Estimated Monthly Rent Payment Apartment Complex Mapping We have created a unique service called “Apartment Mapping” primarily for real estate agents and mortgage brokers with First Time Buyer programs. Some Apartment Management (…)
July 17, 2013Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines
Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) last year, according to MailerMailer‘s annual Email Marketing Metrics Report. Longer subject lines resulted (…)