Creating eMails Campaigns for Direct Mail Junkies How to apply Direct Mail Principals when creating your eMail Campaigns I admit, I am a direct mail junkie. Without a doubt I spend more time looking over my (…)
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February 18, 2014Creating Email Campaigns for Direct Mail Junkies -
January 4, 2014Opt-In Email vs. Direct MailEventually, every business reaches that marketing fork-in-the-road: Direct mail marketing or targeted email marketing? Each path has its pros and its cons. Each has been accused of becoming obsolete in the face of some greater marketing power, (…)
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November 15, 2013Marketing Maven David OgilvyMarketing Maven, David Ogilvy on Direct Response Marketing The Marketing & Advertising Guru, David Mackenzie Ogilvy, CBE, (23 June 1911 – 21 July 1999), was an advertising executive. He is widely hailed as “The Father of Advertising.”[1] In 1962,Time called him (…)
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September 19, 2013Direct Mail Advertising : Is Bigger Better?Direct Mail Advertising: Is Bigger Better? When it comes to direct mail advertising, you need to treat the mailbox like the toughest piece of real estate to occupy. The four keys to success include understanding your (…)
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July 17, 2013Email Newsletter Benchmarks: Open Rates, CTRs, Subject LinesEmail Newsletter Benchmarks: Open Rates, CTRs, Subject Lines Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) last year, according to MailerMailer‘s annual Email Marketing Metrics Report. Longer subject lines resulted (…)
