Creating eMails Campaigns for Direct Mail Junkies How to apply Direct Mail Principals when creating your eMail Campaigns I admit, I am a direct mail junkie. Without a doubt I spend more time looking over my (…)
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February 18, 2014Creating Email Campaigns for Direct Mail Junkies
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January 29, 2014Direct Mail Design Tips
Direct Mail Design Tips 5 Design Tips every newbie needs to know & every novice needs to remember. There is a fine line in direct mail design as too many images or too much text can turn (…)
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January 14, 2014Direct Mail Copywriting Tips
Direct Mail Copywriting Tips 48 idea-starters for letter and email openers Visit Pat Friesen’s Blog: Word Chocolate: 48 idea-starters for letter and email openers In March of 2012, I wrote the following Message & Media column for Target (…)
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January 4, 2014Opt-In Email vs. Direct Mail
Eventually, every business reaches that marketing fork-in-the-road: Direct mail marketing or targeted email marketing? Each path has its pros and its cons. Each has been accused of becoming obsolete in the face of some greater marketing power, (…)
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November 15, 2013Marketing Maven David Ogilvy
Marketing Maven, David Ogilvy on Direct Response Marketing The Marketing & Advertising Guru, David Mackenzie Ogilvy, CBE, (23 June 1911 – 21 July 1999), was an advertising executive. He is widely hailed as “The Father of Advertising.”[1] In 1962,Time called him (…)
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October 24, 2013Direct mail response rates beat digital!
DMA: “Direct mail response rates beat digital” Despite the perception in the marketing industry that direct mail and telemarketing are less effective than digital channels, the Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, (…)
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September 19, 2013Direct Mail Advertising : Is Bigger Better?
Direct Mail Advertising: Is Bigger Better? When it comes to direct mail advertising, you need to treat the mailbox like the toughest piece of real estate to occupy. The four keys to success include understanding your (…)
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August 30, 2013Apartment Complex Mapping
Target Apartment Renters by Their Estimated Monthly Rent Payment Apartment Complex Mapping We have created a unique service called “Apartment Mapping” primarily for real estate agents and mortgage brokers with First Time Buyer programs. Some Apartment Management (…)
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July 17, 2013Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines
Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) last year, according to MailerMailer‘s annual Email Marketing Metrics Report. Longer subject lines resulted (…)