Over 1500 demographic selects to target consumers.
Spectrum Data’s primary consumer mailing list is Acxiom’s InfoBase-X, which is the largest, most accurate collection of U.S. consumer information available in one source. We also use many other local and national specialty compilers.
With over 213 million individuals and 144 million households, you can easily reach your best prospects using the widest selection of demographic, lifestyle and purchase behavior selects.
Now You Decide Who You Want To Mail To
To everyone in your area? Filter by age, children or income? Or cast a narrow net by using any of our more than 1,500 selects.
Make your campaign more effective by using the best mailing list available!
Some of the 1,500 selects available to filter your list include:
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Geographic selections
Where is your target audience? We have the options for you to select just the right area.
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More Options to Select Your Mail Recipients
Which is best for your campaign? It’s your choice!
Life Events: changes within the last 12 months that drastically changed a person’s requirements and purchasing habits: Newly Wed, Expectant Parent, New Parent, Recent Divorce, Empty Nester, Retired, Child nearing HS Graduation, New Home Buyer, and Recent Mortgage.
Special Interests and Lifestyles: including investments, outdoor activities, collecting, hobbies, pets, cooking, gaming, reading, spectator sports and entertainment preferences.
Health and Ailments: Arthritis, Allergies, Cholesterol, Diabetic, Orthopedic, Senior Needs and interest in Organic or Homeopathic.
Automobiles: households can be selected by the cars they drive – make, model and year. These are based on actual data and not predictors that tend to be less accurate. Also households with a probable teen driver.
Homeowner details available from public sources: purchase date and amount, most recent mortgage date and amount, market value, year built, and swimming pool.
Occupation: choose general categories or from 310 specific titles and functions.
Wealth: income selectable from $250+, Net worth, Income producing assets, types of investments, life insurance policy.
Affluence Indicators compiled using multiple factors, including regional cost of living, household composition and life stages. Selects include: Discretionary Income Index, Life Insurance Targeting, Vacation Property Ownership and higher levels of income selections and more than 12 million business owners and executives at home.
Travel: differentiate between people who have traveled for business or pleasure and those who would like to.
Purchasing habits: gathered from participating merchants, online and offline purchases, most recent, $ quantities and number of purchases. Included are 38 categories of actual purchases within the past 12 months.
Buying Behaviors: method of payment preferences and recency of purchases.
Donations and Charitable Contributions: specific causes including political
(conservative/liberal) children’s, animal, health, environmental, religious, veterans or general donations.
Not sure of who, what and where you want to target? No problem. We are more than ready to help you. Just call or email one of our List Experts for free advice: 855-966-5478 or [email protected]
Data Quality
The Acxiom InfoBase-X Database is rebuilt every 30 days and includes NCOA, DNC phone registrations and various other suppression lists.
Acxiom starts with over a billion names and addresses that are compiled, deduped
and enhanced from multiple public and proprietary sources. These include:
- Telephone connections
- Online Registrations and Surveys
- Governmental Sources
- Marketing Solicitations
- Survey Information
- Warranty cards and solicitations
- Catalogs and publications
- Mail order, retail, and online purchases
- Registration sites, travel purchases, and travel logs (travel data)
- Auto dealerships (sales and services)
The end result is the most accurate, comprehensive consumer mailing list available to marketers.